It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design.

This means that design is not just graphical in nature (which is a form of visual artistic representation), but also the planning of processes to achieve certain goals. Large corporations clearly understand this and incorporate every form of design into their strategy to achieve success.

For a good corporate design, we need to be aware of two main elements, which can be further broken down into a total of seven ìingredients:

design, as in artistic representation (logo, typography, colors), and
design strategy (brand, quality, community, culture).

Empirical Technology Solutions offer IT services and development to businesses in Yorkshire and the UK.

Their service range covers everything from networks and networking, installation and IT set up to computer repairs and software development.

Empirical is a new company managed by staff with many years of experience in their specific industry areas. Therefore, they required a new logo with a look and feel of historic trading to convey their experience.

Beighton Falcons FC were established in 2001 from a break-away team of Beighton Magpies.

After many years using a ‘quick-stop’ logo which represented a budgie rather than a falcon, they decided they needed a rethink. Partly due to our children playing in the teams, we were asked to come up with something new.

Once the new logo was chosen, the colours were adjusted slightly to tie in with a whole new kit for the team.

FraserSmart are a young recruitment company in South Yorkshire.

They approaced us to design their new branding and a holding page for a future website.

After an initial consultation with them, it was clear that they required a simple logo to convey how their skills within the recruitment industry can “fit the right person in to any positition”.