It’s hard to define design. We have a broad range of definitions to choose from: design refers not only to graphic design, but to design strategy, too. It is used in a variety of industries, such as engineering, architecture and Web design.

This means that design is not just graphical in nature (which is a form of visual artistic representation), but also the planning of processes to achieve certain goals. Large corporations clearly understand this and incorporate every form of design into their strategy to achieve success.

For a good corporate design, we need to be aware of two main elements, which can be further broken down into a total of seven ìingredients:

design, as in artistic representation (logo, typography, colors), and
design strategy (brand, quality, community, culture).

xeep.es is a free classified listings site that covers the whole of Spain including the Balearic Islands and the Canaries and is in both Spanish and English.

There was a necessity for a bi-lingual site that both the Spanish and large ex-pat community could utilise.

Customers can place a free listing with the option to promote or ‘bump’ their ad to the top of the list for a small fee.

Disciplines used within this project:
• Branding
• Web Design
• Web Development – Content Management
• Search Engine Optimisation