our pricing structure
In boldly charging more than our competitors, we are advertising to prospective clients that we have confidence in our ability to deliver both high quality service and also finished products.
As we got better we charged even more, until we found an equilibrium that captured the appropriate remuneration for the value of our services.
Our premium pricing will cost us clients from time to time, but if we are not losing business on price occasionally, then we are not charging enough. Conversely, if we need to win on price, we are not setting ourselves apart as experts and also devaluing what we offer.
Price is a guide to quality…
Like our competitors, we too will use pricing as a positioning tool, but unlike them, we will strive to demonstrate higher pricing and thus benefit from all its positioning implications. Where others talk of their “competitiveness” on this front we will march headlong into the subject and boldly explain that we are likely to be more expensive than other options under consideration.
We will invite all clients to tell us that they would prefer to work with a more affordable firm. We will not apologise for charging more. It is fair compensation for the increased value we deliver as experts. It lets us improve our offering by giving us the means to reinvest in ourselves and, most important of all, it almost certainly improves the outcome and the experience for the client.
