Chupa Chups
Living in Spain I get to see a lot of these Chupa Chup lollies.
You may know the brand but I bet you didn’t know that the Chupa Chups logo was designed in 1969 by artist Salvador Dali!
Its first marketing campaign was the logo with the slogan “És rodó i dura molt, Chupa Chups”, which translates from Catalan as “It’s round and long-lasting”.
Later campaigns used celebrities like Madonna to advertise the product. In the 1980s, owing to falling birth rates, an anti-smoking slogan “Smoke Chupa Chups” was tried to attract further adult consumers. The company’s current anti-smoking slogan is “Stop smoking, start sucking”, with their packages parodying cigarette pack designs.
I love the idea that everyone (who likes lollies) can be walking around with a ‘Salvador Dali’ picture in their pocket – assuming they’ve not dropped the wrapper on the floor!